Nokia research survey into consumer behavior

June 23rd, 2007

Steve Vosloo has volunteered as a participant in a survey by the Nokia Research Center in Palo Alto, CA. The short study explores the space between the influences and decisions related to buying something (off line or online) and the actual purchase itself, as well as the mediating role that mobile devices play therein. Study participants will be taking photos of products from within shops and immediately recording the emotions around a purchase via their phones and the web.

Nokia Research Center